Our Very Comprehensive Business Training for
Home Stagers and Interior Re-Designers

Staging Business Curriculum:

  • The History of Home Staging
  • What Exactly Is Home Staging (Home Enhancement)
  • The Psychology of Home Staging and Enhancement
  • The Benefits You Can Expect as a Home Stager
  • Why Home Staging is So Effective
  • Statistics of Why it Works
  • The Art of Home Staging and Enhancement
  • The Top 10 Mistakes Sellers Usually Make
  • The Top 10 Most Common Problems
  • 16 Ways to Identify Do-It-Yourself Sellers
  • What a Home Stager Does
  • What Separates the Stager from the Seller and Agent
  • How to Identify a Home's Faults
  • How to Identify a Home's Assets
  • How to Portray the Home's Full Potential
  • How to Identify What Is Most Important Immediately
  • How to Turn The Situation Around for the Seller
  • Guerilla Marketing to Overcome the Marketing Challenges
  • Concepts of Staging that Differ From Decorating
  • How to Evaluate the Time Factors for Staging a Home
  • What Kind of Expertise is Needed
  • Attitude and Skills That Are Needed for Success
  • The Role of Interior Design Knowledge in the Process
  • 4 Crucial Aspects to a Professional Image
  • 16 Ways We Support Your Success
  • The Top 5 Real Estate Corporations
  • How to Find Agents Who Suit You
  • How to Find Sellers Who Suit You
  • Four Top Ways to Build a Clientele
  • 16 Sources for Building a Referral Network
  • How to Identify Consultation Seekers
  • The 3 Top Benefits to Sellers
  • Taking Your First Steps and What to Do
  • Effective Ways to Present Services to Agents
  • 44 Important Questions to Ask Agents
  • How to Negotiate Terms With Agents
  • How to Meet With Sellers and What to Do First
  • 48 Crucial Questions to Ask Sellers
  • The Right Ways and Sequences to Tour the Property
  • How to Use the Checklists to Evaluate the Home
  • How to Develop Winning Estimates That Beat the Competition
  • Making Recommendations to the Seller
  • Quick Guide to Pricing Your Services
  • What You Should Always Get Before Starting Any Project
  • A Quick Guide of 20 Tips to Home Enhancement/Home Staging
  • 17 Quick Start Steps to Successful Staging
  • The 12-Step Process Overall Guide
  • 16 of the Most Common Things to Remove
  • 65 Things You'll Probably Need in Your Tool Box
  • 25 Types of Props You Might Want to Inventory
  • Our 9 Steps to Carpet Care and Stain Removal Guide
  • Quick Guide for Polishing and Care of Wood Furniture and Floors
  • Choosing What to Repair and What to Paint
  • 7 Types of Paint and Our Quick Guide to Choosing Paint
  • How to Advice Sellers on Styling
  • 12 Types of Vendors You'll Need
  • The 2 Essential Concepts to Powerful Home Staging
  • 7 Questions You Should Ask Yourself
  • The 5 Top Steps to Any Home Staging Project
  • 6 Top Feelings Your Seller Wants and Needs
  • 15 Basic Furniture Arrangement Tips
  • How to Handle the Seller's Possessions
  • A Unique Addition to Put in Every Room
  • A Unique Addition to Add to Every Box of Removed Items
  • A Complete Moving Tips Guide
  • 25 Page Check List Covering The Most Common Rooms and Areas of Any Home
  • 9 Items the Seller Should Do At the End
  • 11 Additional Services You Can Offer for a Complete Package
  • The 10 Critical Factors of Good Interior Design

Guerilla Marketing Tactics for Staging Homes

  • The Easiest Way to Organize Your Prospects Without a Computer
  • Your Best Source for New Clients
  • 8 Powerful Ways to Garner New Clients
  • How to Get Appointments
  • The 4 Questions Everyone Wants to Ask You
  • Three Top Ways to Announce Your Services
  • How to Manage Phone Discussions
  • How to Manage Cancellations
  • 5 Crucial Components to a Great Home Stager
  • A Home Stager's Initial Key Ingredient
  • All About Control, Feedback, Fees, Referrals and Testimonials
  • 5 Critical Things to Do at the End
  • 5 Factors in Determining Your Fees
  • All About Quoting Your Fees
  • 22 Typical Expenses and How to Use Them to Your Advantage
  • 12-Step Sequence for Managing Your Business
  • All About Legal Structures, Names
  • 2 Licenses You'll Need
  • 9 Important Steps to Building a Powerful Business Plan
  • 7 Key Factors for Setting Up a Budget
  • 5 Keys to Financial Organization
  • Creating the Right Marketing Materials
  • 2 Types of Insurance You'll Need
  • Tips on Autos and Taxes
  • The Top Guerilla Marketing Tactic for Consultants
  • How to Implement the Top Guerilla Marketing Tactic
  • 14 Steps To Free Promotion for Your Business
  • 32 Ways to Create a Buzz About Your Services
  • 7 Websites That Will Help You Succeed
  • 3 Other Ways to Garner Clients
  • 6 Ways to Get People to Call You
  • Why Most Businesses Don't Succeed and How You Can Avoid Failing
  • Your Personal Seven-Step Guerilla Marketing Plan
  • 5 Ways to Reach Your Niche Market and Convert Them to Clients
  • Promotional Case Study
  • 15 Essential Factors You Need in Your Plan
  • 26 Ways to Get Organized and Stay Organized
  • 7 More Questions to Ask Yourself
  • The 4 Most Important Strategies for Success
  • How to Become a Leading Strategic Force in Home Staging
  • 6 Tactical Questions You Must Answer
  • 4 Essential Factors for Your Marketing Strategy
  • 8 Ways to Provide Value to Your Clients
  • 18 Things That Influence Business Strategy
  • The 4 Tops Strategy Options You Should Know
  • Questions and Answers
  • Other Helpful Resources

Redesign Business Curriculum:

  • 12 benefits you will personally receive from a redesign business
  • 8 keys to becoming successful
  • 13 areas a re-designer will address on each project
  • 2 key ingredients needed to be effective
  • The one thing every consultant needs
  • The essence of an interior re-designer's knowledge
  • 4 keys that make the difference in the long term
  • 10 ways to present a professional image
  • 3 crucial elements every client should receive
  • 11 ingredients essential for entrepreneurs
  • 5 ways to identify your target market
  • 1 specific qualification every prospect must pass
  • 3 ways to define the needs of homeowners
  • The 9 most common mistakes homeowners make
  • 3 excuses prospects give
  • 3 criteria you should require before you set an appointment
  • How to identify what homeowners need most
  • How to define a need from a want
  • One great method to organize leads and turn them into clients
  • 9 ways to generate referrals which lead to more clients
  • How to identify the best people to help you promote your business
  • 3 top ways to generate leads
  • 3 essential ingredients for a website
  • How to get 5 new leads at every function you attend
  • How to contact leads and prospects
  • How to respond when prospects contact you
  • 6 common questions prospects will ask you
  • How to discuss issues on price
  • How to use direct mail, flyers and brochures to promote your business

Preparing for Appointments

  • Tips on how to pick a business name
  • How to manage phone discussions
  • One crucial step necessary before leaving an appointment
  • How to graciously manage cancellations
  • The importance of a Pre-Check
  • The most essential accessory you should take along
  • How to get others to promote your business for free
  • How to generate leads over and over again
  • How and where to advertise your business
  • How to turn prospects into clients
  • How to make the phone work for you

Going on Appointments

  • What to take on appointments
  • The 5 most critical etiquette rules you must follow
  • 25 tools you're going to need with you (well, maybe not all of them)
  • 3 ways to create the right first impression
  • How to maintain control in any situation
  • The best way to find everything you need for a room
  • How to interview clients so you know just what to do first
  • How to clarify a client's needs and wishes
  • 20 starting questions you should ask
  • How to respond to the answers you get
  • 2 crucial ways to protect yourself and avoid the pitfalls
  • How to preserve the room when you arrive
  • How to measure a room and what measurements to take
  • 11 rules for traffic patterns and why they are essential
  • How to survey a room for hazards and eliminate them
  • How to properly and quickly assess a room
  • The first element you should focus on
  • The 2nd element that needs attention
  • After the first 2, what next?
  • The most important ingredients to add personality to a room
  • The 16 most common styles
  • 25 ways to express your client's taste
  • Easy tips on the care of wood furniture to give your clients
  • The 10 major goals of good interior design
  • 3 crucial ways to get client feedback
  • Methods for collecting your fee upon completion

Setting Fees, Marketing and Legal Stuff

  • How to get an instantaneous testimony
  • How to get an instant referral
  • How to preserve the final result
  • How to advise clients on future purchases
  • One thing you should always leave behind
  • One thing you should do immediately following an appointment
  • How to comfortably stay in contact with your client afterwards
  • Why you should retain relationships with clients
  • 9 ways to win friends and influence people
  • 5 ways to select the right fee
  • How to set your income goals
  • How to be comfortable with your fees
  • How to add extra value to your services
  • What kinds of ethics you should maintain
  • How to quote your fees confidently
  • 22 of the most common expenses you should expect
  • The all important guarantee you should offer
  • How to select your legal structure
  • How to choose a good business name
  • 3 licenses you may need and how to get them
  • Tips for managing payroll (if you have employees)

More on Marketing and Becoming Professional

  • Getting a powerful mission statement
  • 9 essential ingredients for a good business plan
  • 5 key elements to include in a start-up budget
  • How to create custom invoices
  • What type of bank account you should open
  • How to set up your phones at home
  • Managing a business address
  • How to develop marketing materials
  • 8 ingredients for a good brochure
  • 2 types of insurance policies you need
  • Tips for tax preparation
  • The most powerful way to promote your business for free
  • 14 steps to get free promotions
  • A sample you can follow
  • 32 ways to promote your business
  • 7 places to submit stories of interest
  • The pitfalls of traditional advertising
  • Website optimization tactics
  • The best viral advertising and how to get it
  • Other methods that generate leads
  • How to cope with a changing economic climate
  • How to get a constant flood of new ideas
  • The Savings Rule
  • The Strategy of Pre-eminence
  • 4 questions you should always ask yourself
  • 21 sources for additional help
  • How to grow your business faster
  • The one essential ingredient that makes a huge difference in growth
  • 6 elements to dynamic growth
  • 6 ways to outperform the competition
  • 4 key factors you should include in your strategies
  • 8 ways to satisfy a client
  • 18 essential elements to world-class strategic marketing
  • 4 major options to choose from

Interviews, In-depth Marketing and Lots of Other Goodies

  • Interview with a top re-designer in Kansas
  • Interview with a top re-designer in Rhode Island
  • A sample design consultation plan
  • 6 steps on how to get people to call you
  • Why most businesses aren't getting referrals
  • 5 steps for getting referrals
  • A 7-step marketing plan
  • 5 ways to reach your niche market and convert them to clients
  • A real case study for free publicity
  • 26 ways to stay organized
  • 15 essentials for a great marketing plan
  • Publicity referral services
  • Questions and answers from real re-designers
  • How to get professional tools and sizzle your services
Advanced Business Curriculum
  • Revisiting the Ten Most Basic Re-design Strategies
  • Paint and Color Consultations
  • Holiday Party/Special Occasion Decorating
  • Exterior Holiday Decorating Services
  • A Decorating Shopping Service
  • Relocation and Move-In Services
  • Real Estate Ready to Sell Service
  • Serving Blended Families
  • Serving Downsized Families
  • Workshops and Speaking Engagements
  • Isolating Your Strengths
  • Creating Displays and Vignettes
  • Public Speaking Tips
  • Fees You Should be Charging
  • Why Some Re-designers Are Successful and Others Are Not
  • The Psychology of Selling Redesign Services
  • The Best Ways to Present Your Services
  • The Psychology of Maximizing Your Profits to Clients
  • How to Maximize Your Profits
  • 10 Killer Ways to Maximizing Your Products
  • More on Getting Referrals
  • Ways to Keep Clients Coming Back for More
  • Guarantees That Have Power
  • 9 Tools for Building Customer Loyalty
  • How to Exhibit at Trade Shows
  • The 6 Top Accessories Clients Usually Don't Have
  • The Top 61 Design Centers in the USA
  • More Tips on Pricing Your Services
  • 10 In-depth Chapters on the Top Ten Strategies to Redesign Super Stardom
  • Selling Home Resale/Staging Services
  • Our exclusive 251 item checklist of things you can be paid to do as a home stager (bonus)
  • The top business forms you'll need tailored for our industry (our exclusive forms -if you see these selling elsewhere, they stole them from us)
Additional Advanced Business Training (depending on course)

Staging Luxurious Homes: Working With the Wealthy

  • Chapter One discusses who the affluent are and defines them for you. You'll learn where the largest concentration exists, 4 distinctive ways they got wealthy.
  • Chapter Two will teach you how they think, how they work, what motivates them, why they become dissatisfied.
  • Chapter Three gives you the six main methods of making contact with the affluent.
  • Chapter Four teaches you 12 dynamite ways to meet wealthy prospects, and gives you the keys to 33 highly targeted women's associations where you can become known and valued by thousands and thousands of high income prospective clients. And that's not all. You'll be taught 9 different ways you can structure your business to capitalize on these highly prized relationships, plus you'll learn about the 12 rules for governing your professional conduct to ensure your success.
  • Chapter Five will teach you the differences between quality prospects and the rest, the secrets to what drives their decisions, how presenting your services to them needs to be different from the main stream prospect, the 3 critical aspects you absolutely must give them.
  • Chapter Six identifies the essential ingredients necessary for getting a relationship started, 14 steps that move you in the right direction, another 10 to take as you progress, 12 things they need from you in order to trust you, 4 styles of operating that will make them respect you professionally, when/what and how to ask for what you want, and so much more.
  • Chapter Seven deals with your appearance, etiquette, image, wardrobe, first impressions, vocabulary, plus a lengthy segment on how to attract the affluent. I break it all down for you with lots of strategies and concepts and tactics, even great to use for other types of clients and prospects.
  • Chapter Eight focuses your attention on how to sell to affluent prospects, developing your personal Credo, 12 all important tenets you should make part of your overall motto and philosophy, 9 killer ways to reach out to prospects, and page after page of other helpful tips.
  • Chapter Nine is all about pricing, how it differs or doesn't from the mainstream, how to simplify giving quotes that take the guess work out of options.
  • Chapter Ten covers how to service wealthy clients and gives you some examples of where some companies have missed the mark totally, so you don't fall into those traps, including a detailed Credo tailored for the upscale market adapted from one of the most well-known service oriented mega corporations on the planet who rose to prominence on the commitment to their Service Creed.
  • Chapter Eleven discusses the pseudo-affluent, how to recognize them and avoid them.
  • Chapter Twelve teaches you 7 key elements on how to become a member of the affluent society in your area. Motivational, if I do say so myself.
  • Chapter Thirteen is a complete checklist of specific steps you need to take on a daily basis, 37 things you must do, 43 things you must not do, managing the Monday Morning Blues and a whole lot more.

Staging Portfolio Secrets: How to Create a Powerful Personal Portfolio

  • Building a Six Figure Home Staging and Redesign Business
  • Discovering Your Accomplishments
  • New Ways of Thinking
  • Keys and Wall Bangers
  • Pulling Together Your Strengths
  • Pulling Together Your Biographical Information
  • Writing Copy That Sells
  • The Referral Letter
  • Getting Past the Gatekeeper and to the Top Real Estate Agents, Home Owners and Executives
  • Preparing for the Interview
  • The Referral Interview
  • Dress Codes for Interviews
  • Reading their Face Language
  • Tips for Photos and More
  • How to Shoot the Best, Most Attractive Photos
  • Using Humor
  • Getting All the Testimonials and Letters of Reference You Can Use
  • Using Success Stories Effectively
  • How to Use Your Portfolio
  • Presentation Cases
  • Layout and Design Ideas
  • Using the Web to Promote Your Portfolio
  • Bonuses and Additional Resources
  • Useful Forms

Getting Paid for Home Staging: Financial Strategies for Stagers

  • How to Make Sure You Get What You Want – 5
  • Don’t Act Like an Elephant – 6
  • Know What You’re Worth – 7
  • Cultivate This Important Habit– 9
  • Work on This Important Aspect– 10
  • Get Comfortable with This Topic – 11
  • Avoid Working For or With These Types– 12
  • Know What You Want to Get – 13
  • It’s Not What the Market Will Bear Or Is It? – 14
  • What Things Are Not Your Friends - 19
  • It’s More Than Getting an Agreement or Contract – 24
  • Three Types of Positions to Take
  • Positioning - What is it? – 36
  • How to Recognize the Salable Property – 37
  • How Distance Can Help You – 41
  • What to Focus on Rather Than Features – 41
  • Important Points to Make to Agents – 44
  • How to Separate the Serious From the Non-Serious – 45
  • Arriving at an Agreement – 47
  • Effortless Clue About Paperwork – 49
  • How to Pass the Flinch Test – 50
  • Restraints That Will Hamper You – 53
  • How to Protect Your Reputation – 54
  • Making Sure Your Business Conduct is Right - 55
  • Answering the Question: Is the Customer Always Right? – 61
  • How to Turn a Negative Into a Positive – 66
  • Legal Action is Always a Possibility – 68
  • How to Limit Your Deals the Smart Way – 71
  • Collecting the Data You Might Need – 74
  • The Best Time to Close Your Deals – 77
  • The One Thing You Want to Always Be – 79
  • The One Thing You Always Want to Do – 80
  • Why It’s All About Compensation – Not Deals – 82
  • One Last Protective Strategy – 86
  • Learning How to Face Reality – 87
  • Sometimes Tough Love is Required - 88
  • More Ideas, Aids and Tools – 92
  • Top Paint Companies in USA - 117
  • A Handful of Successful Stagers – 124
  • Landing the Project So You Can Make a Profit - 134
  • Learning to Receive - 138
  • Turning Profits Into Riches - 141
  • What is Your Net Worth? - 144
  • Managing Your Profits - 146
  • Focusing on Your Opportunities - 147
  • Focusing on Promotion - 148
  • Overcoming Promotional Resistance - 151
  • My Final Challenge to You - 152
  • Questions and Answers - 154
  • How to Make Sure You Survive Hard Economic Times - 163
  • Twelve Tips for Success - 163
  • Reasons to Advertise in a Tough Economy - 166
  • Coping with Changing Times - 168
  • Publicity Still Pays Off - 171
  • Master the Art of Talking Points - 172
  • Black Belt Marketing Strategies - 174
  • Surviving the First Ten Years - 181
  • Additional Resources - 185-191

Home Staging in Tough Times

  • Chapter One deals with changing your mindset from what has worked in the past to what needs to work for you in the present and future. You might think this goes without saying - but it actually needs saying and explanation too. Unless you change your mindset from the standard one to a more creative, "outside the box" kind of mindset, you won't get it and your business might not survive.
  • Chapter Two focuses on some more cutting edge tactics for promoting and marketing your business. I'm going to come at it from a different angle than what I teach in my basic training. You're going to discover some more in-depth strategies that you may not have thought of before and see how you can apply them in a down market - a market in which they thrive even better than an up market.
  • Chapter Three will discuss how you can orchestra projects and deals in a cashless manner so that it doesn't matter if you have any cash or not and it doesn't even matter if your client doesn't have any cash. You'll learn all about this type of business dealing and I'll give you the theory, but then I'll also adapt it for you within our industry. This should challenge you enough to come with some additional ideas and nuances of your own.
  • Chapter Four delves deeper into the cashless and creative thought process, tactics, strategies and mindset that can propel your business to new heights in all sorts of ways - way beyond the norm. You'll discover that you're not even limited to your own business but that you can expand and repeat these same ideas in a multitude of ways. Your profits could literally explode.
  • Chapter Five - This is the practical chapter because it's filled with form after form after form that will help you pull all this together into the kind of cohesive unit that will serve as the base for all your ideas, tactics and strategies. You know, I've taken a lot of seminars in my day and read a lot of books. Many have been very, very good - but they would have been soooooo much better if the authors had included practical forms and steps to serve as a thought-provoking guide and organizational tool. I've done all that for you. Not to worry.
  • Chapter Six is a frank discussion of how to hire some of the most critical vendors you'll probably need for your home staging services. It is included because these businesses are not only sources for cashless deals but because they are excellent sources for you to leverage your business through and with. But if you don't have them lined up and allied to you, you won't be able to take advantage of them to build your business - and help them build their business at the same time.
  • Chapter Seven gives your my closing thoughts and feelings and is a brief motivational piece. You know, when times are tough, we all need to band together to help each other. We need to break down the negative feelings of competition and see that competition and changing times can act as a blessing in disguise. It is a message of hope and a challenge to renewed motivation.
  • Chapter Eight refocuses you on some critical resources I've made available to help you in your business. I'm devoted to my readers and students and I'm not interested in steering you into training or products that you don't need. On the other hand, I would be remiss as your mentor and teacher if I did not at least mention them so you can avail yourself of them if you choose.

Copyright 2002 Barbara Jennings and The Academy of Staging and Redesign at Decorate-Redecorate.Com