Now at last there is a book written specifically
to real estate agents and brokers that teaches you the basics of home staging.
Don't misunderstand. This is not a guide on how to become a professional home stager. You will need more training
than what this guide covers to start your own business. It's an introduction to
the concept and implementation of home staging as a viable strategy for selling
If you're an agent or broker looking to add staging advice as an arsenal to gain a competitive edge and help your sellers at the same time, this is
the guide you've been waiting to be written. And it's the only one in existence. It is not meant as a substitute to learning the full scope to run a staging business. But it is an
introductory primer, so to speak, to get you involved and comfortable with promoting staging as a concept to your clients.
It covers all the basic topics you should know, including some design advice (which most seminars and classes avoid). It's not all inclusive, cause you don't need to know everything to give good
superficial advice. But it covers the essential topics that will put you way ahead of
other agents who ignore this strategy - who don't know anything about home staging or who don't believe in it or who have never even heard
TESTIMONIAL FROM A TRAINED STAGER
I just wanted to send along a quick note of thanks. I recently finished my first staging job for a one bedroom apartment in Queens, NYC. I've been an interior designer and visual merchandiser for several years,
but this was an interesting challenge for me. Your home staging book provided a lot
of guidance as far as what questions to ask, resources to use and how to
coordinate my project. I spoke with the broker who said that before hiring me the apartment had been on the market for several months with no offers.
Within 10 days of completing the job they had 3 offers! Thanks again, Christine Schwalm"
Now this book isn't going to turn you into a Christine Schwalm. But most
agents don't want to stage homes - however they do want to know a little more
about the process so they can best advise their clients on whether a
professional stager is needed or not.
I believe that any agent that reads this
guide will become a believer in the importance and necessity of using staging
concepts routinely, and that readers (and clients) will naturally want to hire
professional stagers who have been trained by the same person who wrote this
guide so that everyone is on the same page, so to speak.
In this 232 page, easy to read guide filled with photographs, you'll learn the following important concepts:
Instead of paying upwards of $300 or more for a class or seminar,
which often give you watered-down information or just a few handouts, this guide
doesn't hold back. Barbara Jennings is famous for giving you detailed
information on precisely what you need to know. The book is also full of
photos to help you visualize what you're learning.
- What is Home Staging?
- Free Consultations vs. For Profit Services
- Why Agents Should Offer Advice Only And Not Try to Compete With Professional
- Type of Sellers in the Market Place
- Top Ten Most Common Mistakes of Sellers
- Top Ten Most Common Problems
- Identifying a Home’s Faults
- Identifying a Home’s Assets
- Questions That Should Be Asked by All Involved
- Questions to Ask the Seller
- Touring the Home from Outside to Inside to Outside Again
- Making the Sellers Part of the Team
- Understanding Home Styles
- Understanding Replacement Costs vs. Recoupment Values
- Understanding the Need for Curb Appeal
- Understanding First, Last and Final Impressions
- Understanding the Essence of De-Cluttering
- Understanding Color Recommendations
- Understanding Paint Recommendations
- Eight Most Basic Design Elements You Should Know
- Understanding Furniture Arrangements
- Understanding Accessory Arrangements
- Understanding Enhancement Tricks
- Understanding Other Important Criteria
- Where to Find Professional Stagers Locally
- Where to Find Additional Training and Tools
- Benefitting From the Home Staging Checklist
- Understanding the Importance of Photographs
- Creating an Outstanding Agent Portfolio
- Forms, Agreements and Handouts
TESTIMONIALS - "Enjoyed it and learned great tips. I received great pointers. - Marguerite Ann Spreckelsen,
Palm Coast, FL"
"I've found the book to be really interesting and very helpful. I think it is something every real estate agent should go through and be able to offer this service to their clients.
I’ve always offered advice to my clients on what would make their house show better but now I am much more confident in giving the advice and I find my clients are much more apt to follow my advice.
I thought the book was very educational and well laid out. I learned quite a few things and I think the most important thing
I’ve gained is the confidence to know what to tell clients when they ask what they should do before listing. - Chandra Classen, Saskatoon, SK, Canada"
ADD THE POWERFUL CREHSA DESIGNATION TO YOUR
But this isn't all.
You can also choose to go through our certification process (just for agents)
and earn our newest designation CREHSA (Certified Real Estate Home Staging
Advisor), sanctioned by the Academy of Staging and Redesign. It's different
from our professional stager's designation. It's easy to
achieve. Read the book, pass the exam, pay the nominal fee and show proof of a
valid and current real estate license. That's all there is to it. Use this
powerful designation in your marketing tactics and to help launch you above your
Buy the book alone or buy the book along with paying your certification fee
of $100. You'll be sent the exam immediately (once you fax us your real estate
license) so you can pre-read the questions.
As you read the book, you'll know exactly what answers to watch for so passing
the exam will be easy. Then after you
finish reading the book, take the exam (no time limit, honor system), submit it
back to us via email. Once approved you'll have a powerful designation to use to market your services
and it will give you enormous credibility with sellers cause all your answers
will come with great authority sanctioned by the Academy.
In these tough economic times, you need every edge you can get. Home staging
is a well documented, highly successful strategy when selling a home. Don't be
left behind. You don't have to become a stager yourself - you just have to know
how to give solid advice!
"I learned a LOT. I understand the importance of home staging so much better now and will communicate it to my potential clients using very powerful stats from the book. I learned important principles and concepts of home staging and feel I an ready to apply them in real houses.
. . . I do feel I can make recommendations to the sellers and explain WHY I recommend specific tasks to be done. I also feel if I see the preparations for the market will be overwhelming for the sellers to do it themselves I can explain all benefits of using professional help.
. . . Quite honestly, I think you are doing wonderful job. I really like the book and the way it is written. It shows deep knowledge of the subject and passion for home staging.
Thank you for all the knowledge I have gained and for considering my application! - Elvina Amati, Ithaca, NY
(Warren Real Estate)"
Here are the purchase options:
CONTINENTAL USA RESIDENTS
$39.95 for Continental USA (plus S/H and newsletter)
- (Certification plus S/H, newsletter)
$139.95 for Continental USA
$79.95 $59.95 Canada|Alaska|Hawaii (which includes S/H and newsletter)
$179.95 $159.95 Canada|Alaska|Hawaii (certification
plus S/H, newsletter)
TESTIMONIAL - "The book and training was very thorough, concise, organized and made good common sense. - Sheryl Scott,
CREHSA, Austin, TX"
So don't wait a minute longer. Get the training everyone is
clamoring for so you're not behind the curve. You don't have to do staging
yourself. You can hire a professional. But you owe it to your seller to get them
the best advice for marketing their property that you can give them. The
dividends will pay for themselves thousands of times over.
To order your copy of the book (and designation), see the